There are several reasons behind a failure of a Business Directory website, few of them are no or less niche marketing research, copying data from other directories using scrappers, not focusing on SEO strategies and waiting for customers without working on your directory website. I have seen that many marketers believe that running a directory for a specific city will not be profitable, due to fewer businesses, but that's not true.
If you notice it, the condition on the Internet is much similar to a huge shopping mall which is very crowded. Because of this, you must understand the ways of how a business can be seen and heard online. There are effective ways to do it resulting in better visibility and one surest way of attaining it is through a business directory website.
How can you make use of web directory online?
To help your business appear on the first page of the search engine results, you have to submit your business information to online directories. Those directories are much like your friends who can recommend other people to visit your site if they’re looking for something. The outcome is advantageous especially if you have a local business that needs to reach the local neighborhood. And due to advanced technology, it looks like people have already recognized the modernized ways of an advertisement specifically done through business directory websites.
When someone is searching for some companies online, those directories are convenient to use. For that reason, the search result will come up on your screen immediately. A word of caution should be taken, though, when it comes to using directories. You can’t always find information that is absolutely current. With that, you must figure out those directories that are right and accurate to use. If you want to do it, you can start searching for different directories online, select the best and get your business listed. After doing that, an increasing number of people can visit your site and find access to your goods and services.
How do web directories miss the mark?
One of the main reasons business directory websites fail is because of the outdated information itemized in their listing. Many of those companies or businesses included in their lists are already non-existing or have obsolete information. Many contact numbers, addresses, fax numbers, etc. can be non-current or already replaced. Other cases happen when online websites cannot be searched by Google and the other major search engines. This is a big loss for your business directory sites if people find some of your listings to be inaccurate and outdated. When this happens, that’s the time your business begins to fail. To avoid such a problem, make sure that you keep your listings current. It means that when people verify the validity of the information, they get the latest and similar particulars stated in your directory website.
Google discards spam web directories
Just recently, Google has penalized various popular directories for selling listings which are based on page rank or link juice. This thing directly contradicts the guidelines of the major search engines. Many of those directories are failing because Google has taken appropriate actions against them. This recent cull of Google serves as a caution to all business directory sites trying to manipulate the search engines rather than generating relevant resources for the online searchers.